Engagement Rate Calculator
Enter your follower count plus likes, comments and shares (optional) to get your accurate engagement rate as a percentage. Instantly see whether you are in the Excellent, Good, Average or Below-average band for your platform and niche, with specific targets to aim for.
Enter your numbers to see your engagement rate and how you compare to industry benchmarks.
How to use
- Step 1. Select your platform from the dropdown.
- Step 2. Enter your total follower count.
- Step 3. Enter the likes on the post you want to analyze.
- Step 4. Enter the comments on that post.
- Step 5. Optionally enter shares or saves.
- Step 6. Click 'Calculate engagement rate' to see your rate, benchmark band, and specific advice.
Frequently asked questions
What is a good engagement rate?
It depends on the platform. TikTok: 6%+ is excellent, 3.5%+ good. Instagram: 5%+ excellent, 2.5%+ good. X: 1.5%+ excellent. LinkedIn: 4%+ excellent. The calculator shows benchmarks for each platform.
Should I include shares and saves in the calculation?
Yes, if you have the data. Shares and saves are strong engagement signals — even stronger than likes in some cases. The calculator includes an optional field for shares/saves.
Why is my engagement rate low even though I have many followers?
Low engagement with high followers usually means you bought followers at some point (fake accounts do not engage), or your content is not resonating with your current audience. Focus on creating content that encourages comments and shares.
Related tools
Account Audit Checklist
Diagnose any social account in 15 minutes with a 30-point checklist that scores your profile, content, engagement and growth.
Viral Hook Generator
Generate 10 scroll-stopping opening lines for TikTok, Reels, Shorts and posts from any topic.
Hashtag Generator
Get 30 targeted hashtags in large, medium and small tiers for any niche or keyword.
Best Time to Post
Find the optimal posting windows for each platform based on your audience timezone and content type.